Get the essentials in place before the first dollar leaves your account.
A sharper way
to think about ads.
Practical ideas for better campaigns.
Less noise. More useful next steps.
Great campaigns
start before launch.
Six questions to answer before the first dollar leaves your ad account.
A clear plan.
A stronger start.
Look past the lead count and connect your ad costs to actual customers.
Turn “let’s try another ad” into a focused experiment you can learn from.
Work backward from your economics, then make room for a real test.
Choose a channel based on how people discover and buy what you sell.
Less back-and-forth starts with a shared definition of the job.
Every 30 minutes, every account: a look at the checks Nick runs and what he does about them.
The questions we ask first when we look at any Meta or Google account, and what they usually find.
8 field notes
Good ideas deserve a clear next step.
Let Nick put them to work on your ads. Plans start at $297 a month.